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Lord Sugar summons the remaining candidates to TV Centre in west London, the iconic former headquarters of the BBC. On arrival, the teams are tasked with their most pressurised challenge yet. In just ten hours they will be selling live to the nation on one of Britain’s leading TV shopping channels. Teams must tune in to the best products to sell, as well as direct a promo to boost sales of one of their items. The team that generates the most sales will win.