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When BJ finds out about the Save-The-Whales Telethon Lydia is involved in, he gets an idea: hold his own telethon and make a fortune! So he holds a Save-The-Smells Telethon to do just that–until he actually, truly, begins to believe in his cause. Who would have thought? Apparently nobody, because when the telethon money mysteriously disappears, Public Opinion rises squarely against Beetlejuice.